The Power of Action. It can start with you.

National Grid Launches New Brand Campaign - 'The Power of Action'

May 5, 2008 It's the beginning of a new era, as National Grid launches a new brand campaign featuring the tagline, 'The power of action.' The campaign is designed to encourage customers to partner with National Grid and take action in making a difference by saving energy, managing their energy costs and protecting the environment.

National Grid has rebranded the former KeySpan operations in the company's service areas in New York (metropolitan area and Long Island), New Hampshire and Massachusetts. Customers will notice the National Grid logo on bills, employee ID cards, company vehicles, office locations and elsewhere. The company expects the full conversion will be completed by the end of the year.

'The power of action.' brand campaign complements National Grid's recent announcement of an 80 percent target reduction in greenhouse gas emissions by 2050. Under this new initiative National Grid will adopt "carbon budgets" that will limit the greenhouse emissions permitted by each part of the business. Beginning in April 2009, annual and five-year emissions targets will be established for each business and integrated into the company's performance process alongside customer service, reliability, safety, operational and financial targets. National Grid employees will be responsible for reducing the company's carbon footprint by identifying the most efficient and effective ways of carrying out its electricity and gas operations.